Jewellery Pakistan guide: gold tone jhumkas, pearl studs, hoops and a tikka laid out on a pink dupatta

Jewellery Pakistan 2026: 2,452 Pieces Priced, and Why Six in Ten Are Earrings

Sale Siren · Verified Pricing

Measured across 24 stores and 2,452 jewellery pieces you can order today, read on 9 and 10 October 2026

Say it is Thursday night and your cousin’s mehndi is on Saturday. The jora is ironed, the dupatta is pinned. Then your ammi asks the one question you forgot: “Aur earrings?” Haan. Your only jhumkas lost a hook at the last wedding, and now you have one day and a phone.

So I did the boring part. On 9 and 10 October 2026 I read the full online catalogues of 24 Pakistani stores and pulled out every women’s piece you can still order: 2,452 pieces at 13 brands. This is the honest jewellery Pakistan guide: what earrings cost, which sales are real, and where the bridal stuff hides.

2,452Jewellery pieces you can order today
Rs 1,393Typical price
62%Of all pieces are earrings
16 of 282Pieces added since mid July that are on sale

Jewellery Pakistan: Who Actually Sells It

First surprise: only 13 of the 24 stores had a piece you could order. Nine listed no jewellery at all, and Beechtree and Elan had nothing left. And one brand is the shelf: Limelight had 987 of the 2,452 pieces, four in every ten.

BrandStill orderableTypical priceRangeOn sale
Limelight987Rs 999Rs 90 to 1,999296 (30%)
Maria B601Rs 5,990Rs 990 to 35,990177 (29%)
Ethnic305Rs 1,690Rs 490 to 4,000305 (100%)
J. Junaid Jamshed191Rs 1,225Rs 345 to 2,793179 (94%)
Asim Jofa161Rs 770Rs 560 to 4,410160 (99%)
Edenrobe53Rs 2,000Rs 1,200 to 3,00017 (32%)
Almirah42Rs 1,038Rs 750 to 1,47542 (100%)
Outfitters38Rs 640Rs 490 to 1,89031 (82%)
Gul Ahmed35Rs 995Rs 495 to 2,49535 (100%)
Generation small sample17not publishednot publishednot priced
Zeen small sample11Rs 1,595Rs 1,195 to 2,2950
Agha Noor small sample8Rs 1,450Rs 1,200 to 2,5000
Alkaram Studio small sample3Rs 825Rs 715 to 9523 (100%)

Women’s jewellery you could still order online, read on 9 and 10 October 2026. Typical price is the median price paid today. Rows under 20 pieces are a peek, not a ranking.

Across the 2,435 pieces with a rupee price, the typical jewellery Pakistan price was Rs 1,393, and half sat between Rs 999 and Rs 2,990. Maria B’s typical piece costs six times Limelight’s.

Shelves also run empty. Zeen listed 236 pieces but only 11 could be ordered, Asim Jofa 161 of 1,377 and Almirah 42 of 395. So yaar, a huge jewellery page may be mostly sold out.

Earrings in the Jewellery Pakistan Market: Studs, Drops, Hoops and Jhumkas

Here is the big one. 1,524 of the 2,452 pieces were earrings, 62 percent. Ethnic’s shelf is 97 percent earrings. The typical pair cost Rs 1,200, and half cost between Rs 899 and Rs 2,240:

Earring type (by name)PairsTypical priceOn saleMostly at
Studs357Rs 1,19925%Limelight (201), Maria B (133)
Drops and danglers232Rs 99940%Limelight (221)
Hoops144Rs 1,09047%Limelight (113), Ethnic (16)
Jhumkas22Rs 6,9909%Maria B (21), Ethnic (1)
Ear cuffs small sample5Rs 6,9900%Maria B
Huggies, chandbali, statement small sample5Rs 490 to 9,7432 of 5Limelight, Maria B, Outfitters
Just “earrings”759Rs 1,29976%Ethnic (278), Limelight (178), Maria B (117)

Type read from the brand’s own name for the earring. Read on 9 and 10 October 2026.

The jhumka shock. I expected hundreds. There were 22. Maria B had 21, at Rs 3,990 to Rs 15,990, typical Rs 6,990, only one on sale. The other was Ethnic’s Jhoomer Jhumka at Rs 3,490, half price. Maria B also had the only chandbali, a kundan one at Rs 9,743. Drops are the opposite: nearly all Limelight, typically Rs 999 and a typical Rs 499 on sale. Bas, a mehndi earring for the price of a pizza slice.

BrandEarringsTypical priceCheapest pairOn sale
Limelight716Rs 999Rs 9039%
Ethnic297Rs 1,790Rs 890100%
Maria B277Rs 5,490Rs 1,11819%
J. Junaid Jamshed72Rs 1,239Rs 44583%
Asim Jofa41Rs 1,470Rs 560100%
Almirah36Rs 975Rs 750100%
Outfitters26Rs 590Rs 49077%
Gul Ahmed24Rs 695Rs 495100%
Edenrobe small sample17Rs 1,200Rs 1,200100%
Zeen small sample10Rs 1,595Rs 1,1950%

Earrings still orderable, read on 9 and 10 October 2026. Generation (7) and Alkaram Studio (1) left out.

The cheapest earrings were Limelight’s old stock at 70 percent off, from Rs 90. All 155 pairs at Rs 5,000 or more were Maria B, topped by Rhae Earrings at Rs 22,990. Seven in ten pairs cost under Rs 2,000, so no big hisaab needed.

Chalo, earrings cheat sheet

Cheapest: Limelight’s sale drops and studs. Everyday: Gul Ahmed or Outfitters, under Rs 1,000 on sale. Jhumkas: Maria B, full price. Most sale choice: Ethnic.

Jewellery Pakistan by Piece: Necklaces, Bangles, Rings and Tikkas

After earrings, the jewellery Pakistan shelf thins out fast:

PieceStill orderableTypical priceOn saleMostly at
Earrings1,524Rs 1,20055%12 brands
Rings362Rs 1,29950%Limelight (140), Asim Jofa (103)
Necklaces and pendants184Rs 1,69934%Limelight (90), Maria B (35)
Bangles and bracelets173Rs 2,79351%Maria B (78), J. Junaid Jamshed (39)
Tikka, jhoomar, matha patti101Rs 5,03251%Maria B only
Sets72Rs 3,00032%Maria B (32), Edenrobe (26), Limelight (13)
Anklets small sample17Rs 2,99047%Maria B (12), J. Junaid Jamshed (5)

Kind of piece read from the title first, then the brand’s type and tags. Also 8 brooches, 2 nose pins and 9 unsorted pieces. Read on 9 and 10 October 2026.

Rings are the bargain: half were on sale, at a typical Rs 770. Bangles look bohat pricey, but that is Maria B’s 78; J. Junaid Jamshed’s 39 are typically Rs 1,295. And Edenrobe’s 26 new jewellery sets cost a flat Rs 3,000, the easy pick when you want everything to match.

Jewellery Pakistan Prices: Bands for Every Budget

Price bandPiecesShareWhere most of them are
Under Rs 1,00075030.8%Limelight (510), Asim Jofa (102), J. Junaid Jamshed (52)
Rs 1,000 to 1,99988736.4%Limelight (477), Ethnic (166), J. Junaid Jamshed (124)
Rs 2,000 to 4,99945318.6%Maria B (241), Ethnic (125), Edenrobe (36)
Rs 5,000 to 9,9992419.9%Maria B only
Rs 10,000 and up1044.3%Maria B only

Price paid today. 2,435 priced pieces, read on 9 and 10 October 2026.

Read that bottom half again: every one of the 345 pieces at Rs 5,000 or more was Maria B. Two in three cost under Rs 2,000. Cheapest at most brands was a sale piece: a Rs 345 J. Junaid Jamshed ring, Rs 490 at Ethnic and Outfitters, Rs 495 at Gul Ahmed. Maria B’s cheapest was a Rs 990 nose ring. For clothes too, see the best brand for every budget.

Jewellery Pakistan Sale: What Is Really Discounted

On the day, 1,245 of the 2,435 priced pieces were on sale, 51 percent, at a typical cut of 33 percent and a typical sale price of Rs 1,175, against Rs 1,499 for a typical full price piece. Ethnic, Gul Ahmed and Almirah had every piece on sale at a typical 50 percent off, Asim Jofa 99 percent and J. Junaid Jamshed 94 percent at 30 percent off. Limelight and Maria B had under a third on sale, and Zeen nothing.

Then I checked when each piece was first added, and the jewellery Pakistan sale story got very clear.

Share of jewellery on sale, by when it was added

2,435 priced pieces, read on 9 and 10 October 2026

Added before 15 July 20261,229 of 2,153 on sale
57.1%
Added since 15 July 202616 of 282 on sale
5.7%

The 16 newer pieces on sale are all Edenrobe earrings, cut to Rs 1,200 from Rs 1,490 or Rs 1,590. Every newer piece at Limelight and Maria B was full price.

The sale rack is old stock. Of pieces added in 2024, 197 of 201 were on sale. The 289 added since mid July were almost all full price, at a typical Rs 1,699. Old is fine though; a 2024 stud looks just as cute in 2026. Our fake sale guide shows how to read a was price, and the 11.11 sale guide covers next month.

Ruko, “100% on sale” is not a gift

When every piece at a brand shows a was price, compare what you pay, not the cut. Ethnic’s typical earring is Rs 1,790 at half price; Limelight’s full price typical is Rs 1,099.

Bridal and Desi Jewellery Pakistan vs Everyday

Planning a shaadi? I counted a piece as bridal or desi when the brand’s own words say bridal, kundan, polki, tikka, jhoomar, matha patti, chandbali or jhumka, or Maria B files it as Desi or Weddingwear. That gives 380 bridal and desi pieces at a typical Rs 6,650, 32 percent on sale, against 2,072 everyday pieces at Rs 1,200, 55 percent on sale. And 379 of the 380 are Maria B’s.

Maria B is basically the only brand doing bridal jewellery online. It had 101 tikkas, jhoomars and matha pattis, Rs 1,118 to Rs 14,693, half on sale. Its nine named Bridal Sets cost Rs 24,743 to Rs 32,243, every one at 25 percent off. The dearest pieces in the whole count were two more Maria B sets, Arwa and Behnaz, at Rs 35,990 full price.

Kundan and polki? Bilkul rare. Only two Maria B pieces said kundan, and none said polki. Generation’s “Polki” line is 2 piece suits. For the full look, see our bridal lehenga, mehndi dress and walima dress guides, and wedding wear for guests.

Shaadi season hisaab

Bride: a Maria B bridal set at 25 percent off. Guest: dono work, a Rs 3,000 Edenrobe set or Limelight studs plus a ring under Rs 2,000.

Jewellery Pakistan Materials: Gold, Silver and Pearl, as Named

I only counted a material the brand names itself, and they barely name anything. Oxidised, sterling and polki: zero.

Material namedPiecesTypical priceWhere
Pearl114Rs 999Limelight (103), Maria B (6)
Stone or crystal39Rs 999Limelight (31), Edenrobe (5)
Beads31Rs 849Limelight (20), Generation (9)
Zircon or CZ small sample10Rs 2,990Maria B (9), Zeen (1)
Kundan, brass, gold plated, rhodium plated small sample6Rs 1,595 to 11,990Zeen (4), Maria B (2)

Material words in the brand’s title, type or tags. Beads price is for 22 priced pieces. Read on 9 and 10 October 2026.

Only one piece in 2,452 said gold plated: Zeen’s 18K gold plated zirconia necklace at Rs 1,995. Not one listing said real gold, solid gold, sterling or 925 silver. Maria B’s own product data labels 584 of its 601 orderable pieces “Imitation Jewelry”. So this is fashion jewellery, priced like it. Gold tone wins easily: 366 pieces offered a gold option and 50 a silver one.

How to Shop Jewellery in Pakistan

  1. Start at Limelight. Four in ten pieces, from Rs 90.
  2. For a sale buy in bulk, check Ethnic, Gul Ahmed and Almirah, where everything was discounted.
  3. For a matching set, Edenrobe’s new jewellery sets are a flat Rs 3,000.
  4. For bridal, jhumkas and tikkas, go to Maria B. Its jhumkas start at Rs 3,990.
  5. Match your outfit first. Heavy dupatta, small studs; simple kurti, big earrings.
  6. Order early. Many big jewellery pages are mostly sold out, so if your pair is there, abhi le lo.

Returns on Jewellery

The strict part. Gul Ahmed’s 30 day exchange is friendly for clothes, but its policy names jewellery among the products it will not exchange. Maria B’s policy says it “does not offer any ‘Exchange’ or ‘Return’ for any of products”, except for faulty, damaged or wrong items. Ethnic allows only a size exchange on sale items, and Limelight, Zeen, Asim Jofa, Almirah, Alkaram Studio and J. Junaid Jamshed do not take back sale items. So for any jewellery Pakistan order, zoom into the photos first.

BrandWindowSale itemsMoney back?Return postage
Gul Ahmed30 daysNot in the exclusion listNo cash refundFree pickup
Bachaa Party30 daysDiscounted purchases excludedDelivery charges non-refundableYou send it
Cross Stitch30 daysSale items excludedExchange onlyFree where available
Almirah15 daysOnly if wrong item sentRefund excludes shippingYou send it
Sana Safinaz14 daysNot eligible for exchangeStore creditYou pay
Edenrobe14 daysNot if 50% off or aboveExchange onlyBrand pays if faulty
Bonanza Satrangi14 daysCannot be exchanged or refundedNo refund policyYou pay
Beechtree7 to 14 working daysNot eligible for exchangeStore credit onlyBrand pays if their error
Asim Jofa3 working daysNot eligible for exchange or refundCoupon, or card if approvedYou pay
J. Junaid Jamshed3 daysOnly if wrong item sentStore credit voucherYou pay
Generation24 hoursDefect proof requiredCoupon, no cashBrand collects
Ethnic by Outfitters14 daysSize exchange onlyExchange onlyFree return shipping
Limelight7 working daysCannot be exchangedStrict no refund policyYou send it
Minnie Minors30 daysSale items cannot be exchanged or refundedStrict no refund except defectsYou send it
Nishat Linen14 daysCannot be exchanged or returnedCoupon, valid 7 days onlyYou send it
Baroque10 daysCannot be exchanged unless faultyCoupon if item unavailableYou pay, plus Rs 500
Alkaram Studio7 daysCannot be returned or exchangedRefund only if defectiveYou send it
Zeen10 daysNot entertainedNo refund policyYou send it
Elan7 days, faults onlyCannot be returned or exchangedNo refund or money back guaranteeYou pay

Every entry read directly from the brand’s own published returns or exchange policy on 20 August 2026, and re-read for 15 of the brands on 27 August 2026. Where a policy does not mention sale items at all, the table says so rather than assuming they are covered. Policies change, so check the brand site before you pay.

Is that jewellery sale real?

Some banners promise far more than most items get. We measured the gap.

See the real discounts

Jewellery Pakistan FAQs

How much does fashion jewellery cost in Pakistan?

On 9 and 10 October 2026 the typical piece cost Rs 1,393, across 2,435 priced pieces at 12 brands. Half cost between Rs 999 and Rs 2,990. The cheapest was a pair of Limelight studs at Rs 90 on sale, and the dearest were two Maria B sets at Rs 35,990.

Where can I buy earrings in Pakistan online?

Earrings were 1,524 of the 2,452 pieces we could order, typical Rs 1,200. Limelight had the most at 716 (typical Rs 999), then Ethnic with 297 (Rs 1,790) and Maria B with 277 (Rs 5,490).

Which brand has the cheapest jewellery?

Outfitters had the lowest typical price at Rs 640 across 38 pieces, then Asim Jofa at Rs 770, Gul Ahmed at Rs 995 and Limelight at Rs 999. Limelight also had the cheapest piece, studs at Rs 90.

Is jewellery on sale right now?

About half of it. 1,245 of 2,435 priced pieces were discounted, at a typical cut of 33 percent and a typical sale price of Rs 1,175. Every piece at Ethnic, Gul Ahmed and Almirah was on sale. But only 16 of the 282 priced pieces added since 15 July 2026 were discounted, all of them Edenrobe earrings.

Where can I buy jhumkas in Pakistan?

Only 22 earrings were named jhumka, at two brands. Maria B had 21, at Rs 3,990 to Rs 15,990 with a typical Rs 6,990, and Ethnic had one at Rs 3,490 on sale.

Which brand sells bridal jewellery?

Maria B, almost alone. 379 of the 380 bridal and desi pieces we counted were Maria B’s, at a typical Rs 6,650. Its nine named bridal sets cost Rs 24,743 to Rs 32,243, all at 25 percent off, and it had 101 tikkas, jhoomars and matha pattis.

Is brand jewellery real gold?

Nothing we read claimed to be. Not one listing said real gold, solid gold, sterling or 925 silver. Only one Zeen necklace said gold plated, and Maria B’s own product data labels 584 of its 601 orderable pieces as imitation jewellery.

Can I return jewellery bought online?

Usually not. Gul Ahmed’s policy names jewellery among the products it will not exchange, and Maria B offers no exchange or return except for faulty, damaged or wrong items. Limelight, Zeen, Asim Jofa, Almirah, Alkaram Studio and J. Junaid Jamshed do not take back sale items.

Keep reading

The Bottom Line on Jewellery Pakistan Shopping

The jewellery Pakistan market in one line: 2,452 pieces at 13 brands, six in ten of them earrings, typical Rs 1,393. Half are on sale, but mostly old stock; only 16 of 282 newer pieces were cut.

For everyday studs and drops, Limelight’s sale rack and Ethnic are hard to beat. For jhumkas, tikkas and bridal, Maria B is sirf the one real option, at Maria B prices. And it is fashion jewellery, not gold, so keep it away from your attar.

How we checked: We read the complete online catalogues of 24 stores on 9 and 10 October 2026: Agha Noor, Asim Jofa, Baroque, Beechtree, Charizma, Cross Stitch, Elan, Generation, Gulaal, Limelight, Maria B, Nishat Linen, Sana Safinaz, Saya, Zeen and Zellbury (10 October), and the women’s lines of Gul Ahmed, J. Junaid Jamshed, Alkaram Studio, Almirah, Bonanza Satrangi, Edenrobe, Ethnic and Outfitters (9 October), 153,266 products. Jewellery means the brand’s jewellery type, a piece named in the title, or a coded product under jewellery tags; garments, shoes, hair accessories, bags and watches, and men’s and children’s pieces, are dropped. That left 2,452 pieces still orderable at 13 brands. Typical price is the median price paid today; on sale means a higher was price is shown. Generation publishes no rupee prices. Groups under 20 are small samples. Khaadi and Sapphire publish no readable feed. Check the product page before you pay. “Added” means the date the piece was first created in the brand’s catalogue. Returns wording is from the brands’ own policies, read in August 2026.

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